From cosplayers to CEOs: Meet make-up brand owners Baozi and Hana

Cosplayers Baozi (right) and Hana at the Flower Knows booth on the last day of the Anime Festival Asia, dressed as Wei Wuxian and Lan Wangji from the popular Chinese novel series Mo Dao Zu Shi. ST PHOTO: CHERYL TEH
Celebrity cosplayers Baozi (right) and Hana at this year's Anime Festival Asia. ST PHOTO: JEREMY KWAN
New: Gift this subscriber-only story to your friends and family

SINGAPORE - To cosplay duo Baozi and Hana, Singapore is their second home. It's where they studied for their master's and university degrees respectively, and where they had their first spark of a business idea for a make-up brand that now turns over $4 million in sales a year.

Singapore is also where thousands of fans come out every year at the Anime Festival Asia (AFA), queueing for hours to see Baozi, 27, and Hana, 25, in costume, and snap photos with them.

Already a subscriber? 

Read the full story and more at $9.90/month

Get exclusive reports and insights with more than 500 subscriber-only articles every month

Unlock these benefits

  • All subscriber-only content on ST app and straitstimes.com

  • Easy access any time via ST app on 1 mobile device

  • E-paper with 2-week archive so you won't miss out on content that matters to you

Join ST's WhatsApp Channel and get the latest news and must-reads.