From cosplayers to CEOs: Meet make-up brand owners Baozi and Hana

Cosplayers Baozi (right) and Hana at the Flower Knows booth on the last day of the Anime Festival Asia, dressed as Wei Wuxian and Lan Wangji from the popular Chinese novel series Mo Dao Zu Shi.
Cosplayers Baozi (right) and Hana at the Flower Knows booth on the last day of the Anime Festival Asia, dressed as Wei Wuxian and Lan Wangji from the popular Chinese novel series Mo Dao Zu Shi.ST PHOTO: CHERYL TEH
Celebrity cosplayers Baozi (right) and Hana at this year's Anime Festival Asia.
Celebrity cosplayers Baozi (right) and Hana at this year's Anime Festival Asia.ST PHOTO: JEREMY KWAN

SINGAPORE - To cosplay duo Baozi and Hana, Singapore is their second home. It's where they studied for their master's and university degrees respectively, and where they had their first spark of a business idea for a make-up brand that now turns over $4 million in sales a year.

Singapore is also where thousands of fans come out every year at the Anime Festival Asia (AFA), queueing for hours to see Baozi, 27, and Hana, 25, in costume, and snap photos with them.

Please or to continue reading the full article. Learn more about ST PREMIUM.

Enjoy unlimited access to ST's best work

  • Exclusive stories and features on multiple devices
  • In-depth analyses and opinion pieces
  • ePaper and award-winning multimedia content