Coronavirus: Foot traffic at popular malls surges by up to 80% on weekend

A shopper scanning a SafeEntry QR code at a Gain City store last Friday. Gain City said its stores saw a constant flow of traffic and good sales. Popular items purchased included washing machines, refrigerators, air-conditioning units and sofas. Peop
Shoppers in West Mall in Bukit Batok on Sunday at around noon. As more people stepped out of their homes, enforcement officers were on the ground to ensure that they followed safe distancing measures.ST PHOTO: GIN TAY
A shopper scanning a SafeEntry QR code at a Gain City store last Friday. Gain City said its stores saw a constant flow of traffic and good sales. Popular items purchased included washing machines, refrigerators, air-conditioning units and sofas. Peop
People in Junction 8 mall in Bishan last Saturday. Most shoppers had done their research online, kept shopping times short and did not browse too much, said malls and shop owners.ST PHOTO: ALPHONSUS CHERN
A shopper scanning a SafeEntry QR code at a Gain City store last Friday. Gain City said its stores saw a constant flow of traffic and good sales. Popular items purchased included washing machines, refrigerators, air-conditioning units and sofas. Peop
A shopper scanning a SafeEntry QR code at a Gain City store last Friday. Gain City said its stores saw a constant flow of traffic and good sales. Popular items purchased included washing machines, refrigerators, air-conditioning units and sofas. PHOTO: GAIN CITY

Shoppers return in phase two; retailers say most knew what they wanted, did not linger

Shopper traffic at popular malls jumped by as much as 80 per cent during the first weekend of the reopening of Singapore's economy, although many did not linger unnecessarily.

Malls and retailers told The Straits Times that they were encouraged by the turnout on Saturday and Sunday - the first weekend they were allowed to open since Singapore went into a circuit breaker mode on April 7.

Ms Molly Lim, deputy chief operating officer of Frasers Property Retail, which operates 14 malls, said traffic increased by an average of 70 per cent to 80 per cent during the past weekend, compared with the weekend before that. The malls include Bedok Point, Causeway Point and The Centrepoint.

Mr Lawrence Teo, head of operations at department store BHG, said: "Considering that there were no promotions and activities planned, we are happy with the traffic as well as the sales performance across all stores."

BHG saw a 40 per cent to 130 per cent increase in sales across its five stores, compared with the first weekend in April just before the circuit breaker period commenced.

Shopping mall Nex in Seran-goon saw a nearly 50 per cent increase in shoppers on Saturday and Sunday.

The high traffic was expected, so additional staff were deployed at entrances, said a spokesman for Nex.

She added: "The in-flow was smooth, although waiting time to enter the mall went up to about 30 minutes at peak periods."

Even as more people ventured out, many went into stores knowing exactly what they wanted to buy. Most had done their research online, kept shopping times short and did not browse too much, said malls and shop owners.

Mr Kenny Teo, managing director for electronics giant Gain City, said: "The customers who came to the showrooms were serious buyers. They had already researched the items they were looking for online and asked only a few questions before buying."

Gain City stores saw a constant flow of traffic and good sales, with its standalone megastore in Sungei Kadut seeing a sixfold increase in overall sales, compared with a typical weekend before the circuit breaker period.

 
 
 
 

Popular items picked up included washing machines, refrigerators, air-conditioning units and sofas.

Mr Matthew Hoang, country chief executive of Courts Singapore, said that customers who visited the stores came in knowing exactly what they wanted. Many left with laptops and tablets.

As more people stepped out of their homes, enforcement officers were on the ground to ensure that they followed safe distancing measures.

Enterprise Singapore (ESG) said it has more than 600 safe distancing ambassadors and enforcement officers, who are deployed to conduct daily surveillance checks at 95 shopping malls across Singapore, covering more than 12,700 businesses.

ESG said it will continue to monitor the situation and deploy additional enforcement personnel where needed to ensure compliance with safe distancing and safe management measures.

Retailers said shoppers generally behaved well and followed the measures.

A spokesman for shopping mall Paragon in Orchard Road said entry to the mall was smooth, with minimal queue times, and shoppers were cooperative.

She said: "Short queues were observed at some of the luxury brands' stores and eateries, but safe distancing measures were well in place."

 
A version of this article appeared in the print edition of The Straits Times on June 23, 2020, with the headline 'Foot traffic at popular malls surges by up to 80% on weekend'. Print Edition | Subscribe