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Food producers adapt for slice of halal market
They undergo rebranding, set up subsidiaries, build new facilities aimed at $67b Asia-Pac business
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Jose Hong
When dimsum manufacturer SMH Foods Enterprise approached hotels with its halal version of siew mai - a Cantonese delicacy usually made with pork - chefs were not keen to serve it in their restaurants.
But SMH, which was confident that its chicken version tasted just like the original, found a way to convince the cooks - by offering them samples to try without disclosing the ingredients.
