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Growing demand for uniquely Singapore items
Experience Step-Up Fund aims to help local firms expand range of home-grown tourist souvenirs
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Brand manager Mabel Low shows off the The Farm Store's cushions featuring the Singapore skyline. Ms Low says tourists are seeking products that really tell what it is like to experience Singapore, rather than the usual trinkets.
ST PHOTO: DESMOND WEE
Jose Hong
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Visitors to Singapore splurged more on souvenirs, gifts and confectionery last year, with spending on these items jumping by 26 per cent, the Singapore Tourism Board said.
STB chief executive Lionel Yeo, who revealed the figure at the annual tourism industry conferenceearlier last month, said the board was working towards providing even more choices of these items.
