Growing demand for uniquely Singapore items

Brand manager Mabel Low shows off the The Farm Store's cushions featuring the Singapore skyline. Ms Low says tourists are seeking products that really tell what it is like to experience Singapore, rather than the usual trinkets.
Brand manager Mabel Low shows off the The Farm Store's cushions featuring the Singapore skyline. Ms Low says tourists are seeking products that really tell what it is like to experience Singapore, rather than the usual trinkets.ST PHOTO: DESMOND WEE

Experience Step-Up Fund aims to help local firms expand range of home-grown tourist souvenirs

Visitors to Singapore splurged more on souvenirs, gifts and confectionery last year, with spending on these items jumping by 26 per cent, the Singapore Tourism Board said.

STB chief executive Lionel Yeo, who revealed the figure at the annual tourism industry conferenceearlier last month, said the board was working towards providing even more choices of these items.

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A version of this article appeared in the print edition of The Straits Times on May 02, 2018, with the headline 'Firms tap STB fund for uniquely S'pore products'. Print Edition | Subscribe