Lunch with Sumiko

Family feuds, fortunes made and lost: How Richard Eu turned TCM chain Eu Yan Sang around

His grandfather Eu Tong Sen was one of Asia’s richest men, but Richard Eu says there’s a burden to carrying such a famous name.

SPH Brightcove Video
While Eu Yan Sang is a widely-known brand today, until Richard Eu took the helm of the family business, the company was on the brink of collapse. He tells Sumiko Tan how he achieved the turnaround and about his approach to business.
New: Gift this subscriber-only story to your friends and family

If there’s one Chinese herb that Mr Richard Eu swears by, it’s cordyceps.

“Anti-ageing,” he declares.

Already a subscriber? 

Read the full story and more at $9.90/month

Get exclusive reports and insights with more than 500 subscriber-only articles every month

Unlock these benefits

  • All subscriber-only content on ST app and straitstimes.com

  • Easy access any time via ST app on 1 mobile device

  • E-paper with 2-week archive so you won't miss out on content that matters to you

Join ST's WhatsApp Channel and get the latest news and must-reads.