FairPrice launches $1m fresh protein initiative for vulnerable groups
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Mr Vipul Chawla (right), group chief executive of FairPrice Group, handing out eggs to beneficiaries on March 22.
PHOTO: FAIRPRICE GROUP
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SINGAPORE – Around 46,000 beneficiaries, such as low-income families, are set to receive in 2025 regular egg deliveries as part of a new initiative to keep daily essentials within the reach of those in need, said FairPrice Group on March 25.
The group, along with its charity arm, FairPrice Foundation, announced its commitment to distribute $1 million worth of fresh protein in the form of fresh eggs to vulnerable communities, which include seniors and migrant workers, across Singapore by 2030.
Over the next five years, FairPrice Foundation will collaborate with charity and community partners across Singapore to “ensure that distributions reach the beneficiaries who need them most”, it said in its statement.
The move was a response to FairPrice Group’s findings in its study on the changing food habits, preferences and challenges of Singaporeans today, called A Full Plate: A Look At The Nutritional State Of The Nation.
Mr Vipul Chawla, group chief executive of FairPrice Group, distributing care packs to senior residents on March 25.
PHOTO: FAIRPRICE GROUP
Citing its report, FairPrice Group said low-income respondents indicated a preference for receiving protein over processed or canned foods, which are more commonly distributed through food donation programmes.
To date, 18 of FairPrice Foundation’s charity and community partners, including the Lions Befrienders, Children’s Aid Society, Migrant Workers’ Centre and M3, have opted in to the Protein Pledge for 2025.
Organisations serving vulnerable communities can visit go.fpg.sg/protein-pledge
Senior residents from Marine Terrace engaging in games about nutrition on March 25.
PHOTO: FAIRPRICE GROUP
“Through the Protein Pledge, we want to help bridge the food and nutrition gap for those in need by improving their access to fresh protein, a critical part of any healthy diet,” said Mr Vipul Chawla, group chief executive of FairPrice Group and board member of FairPrice Foundation.
“Our focus at FairPrice Foundation is on finding relevant ways to make every day a little better for the underprivileged, by providing them with the essentials they need to lead more fulfilling lives.”
