SINGAPORE - A discount programme offered at NTUC FairPrice outlets has helped shoppers save $20 million from July to December this year.

Under the Big Value Bag: Made For Singapore programme, shoppers at FairPrice supermarkets enjoyed a 10 per cent discount on more than 1,000 housebrand products under four labels - FairPrice, FairPrice Gold, Pasar, and Pasar Organic.

The programme, which ended on Thursday (Dec 31), was part of a $35-million initiative launched by NTUC social enterprises, a group which includes NTUC's insurance company, supermarket, coffee shop and pharmacy chains.

Discounted items include staple foods such as rice, oil, bread, canned products, fresh and frozen foods, toiletries and household items. Sixty per cent of the total discounts given out by FairPrice were for the purchase of fresh produce under the Pasar housebrand range.

For instance, a 5kg bag of FairPrice Gold rice was sold at $11.52, compared to $12.80 without the programme, while a 2-litre bottle of FairPrice pure olive oil was $20.65 compared to $22.95 before.

FairPrice has over 120 outlets that serve half a million shoppers daily.

"The discount made daily essentials more affordable, as FairPrice's house brands are already priced at 10 to 15 per cent less than other popular national brands available in Singapore," said FairPrice in a press release on Thursday.

FairPrice added that shoppers can continue to enjoy savings through schemes such as the 2 per cent Seniors' Discount, Pioneer Generation 3 per cent discount, and the LinkPoints and Rebates programme that provides discounts between 5 and 10 per cent.

"(Shoppers) can also select Lowest Price: Yellow Dot items that are, on average, 20 per cent cheaper than comparable top national brands, and choose from Everyday Low Price items covering over 1,000 popular national brand products," added the supermarket chain.