Enjoy yogurt drinks? Japan’s Kirin to launch one developed for Singapore market
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The new product will contain L. lactis Plasma, which Kirin says will boost the immune system.
PHOTO: KIRIN DISTILLERY FUJI GOTEMBA
- Kirin is launching Kirin Immuse Yogurt Flavour in Singapore on July 20, featuring 100 billion L. lactis Plasma for health-conscious consumers.
- The yogurt drink is specially developed for the Singapore market to promote healthy daily habits and has a clean, enjoyable taste.
- Initially sold by Fullerton Health, distribution will expand to drugstores, supermarkets, convenience stores, and online platforms.
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SINGAPORE – Japanese company Kirin, well known for its beers, is set to launch a new yogurt drink in Singapore.
The Kirin Immuse Yoghurt Flavour, which contains 100 billion L. lactis Plasma proprietary bacteria, will be available from July 20, the company said in a statement.
According to Kirin, the proprietary ingredient purportedly activates the “leaders” of one’s immune system in the fight against viruses, allowing it to activate immune cells as a whole. The new drink will be the company’s first here to feature this ingredient.
It comes in a 200ml plastic bottle and is available singly and in packs of six or 24. It will initially be sold on healthcare provider Fullerton Health’s online marketplace.
“Distribution will be expanded sequentially through pharmacies, supermarkets, convenience stores and e-commerce channels,” Kirin said.
It described the drink as having “a satisfying yogurt taste with a clean finish that consumers can enjoy every day without getting tired of the flavour”.
The company said the drink was developed specifically for the Singapore market, where demand for beverages that emphasise health benefits has been increasing in recent years as consumers become more health-conscious.
The launch of the new drink comes amid the company’s global expansion of the distribution of L. lactis Plasma, it said.
Kirin, which started in 1885 as Japan Brewery, has since diversified into non-alcoholic drinks and the health science and pharmaceutical sectors.
The Straits Times has contacted Kirin and Fullerton Health for more information, including prices.
