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Dynamic pricing the way forward for F&B?
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Dynamic pricing could be seen as an extension of existing promotions such as happy-hour deals.
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Tiffany Fumiko Tay
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From prix fixe to market price and happy-hour promotions, pricing strategies in the food and beverage (F&B) industry have long sought to maximise revenue by filling seats and enticing customers to loosen their purse strings.
Lately, a new catchphrase has begun to creep into the restaurant world: dynamic pricing.
