News analysis

Dynamic pricing the way forward for F&B?

From prix fixe to market price and happy-hour promotions, pricing strategies in the food and beverage (F&B) industry have long sought to maximise revenue by filling seats and enticing customers to loosen their purse strings.

Lately, a new catchphrase has begun to creep into the restaurant world: dynamic pricing.

Please or to continue reading the full article. Learn more about ST PREMIUM.

Enjoy unlimited access to ST's best work

  • Exclusive stories and features on multiple devices
  • In-depth analyses and opinion pieces
  • ePaper and award-winning multimedia content
A version of this article appeared in the print edition of The Straits Times on May 21, 2019, with the headline 'Dynamic pricing the way forward for F&B?'. Print Edition | Subscribe