When he ran out of contact lenses one day, the idea struck then management consultant Darryn Tan that perhaps more could be done to solve the woes of contact lens wearers.
"When I popped out my last pair, I thought to myself, that was $3 or $4 gone just like that," he recalled. "Surely there must be a better and cheaper way for the consumer to buy their lenses."
Already a subscriber? Log in
Read the full story and more at $9.90/month
Get exclusive reports and insights with more than 500 subscriber-only articles every month
ST One Digital
$9.90/month
No contract
ST app access on 1 mobile device
Unlock these benefits
All subscriber-only content on ST app and straitstimes.com
Easy access any time via ST app on 1 mobile device
E-paper with 2-week archive so you won't miss out on content that matters to you