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Duo start first direct-to-user brand of contact lenses here

Mr Javad Namazie (far left) and Mr Darryn Tan, co-founders of contact lens company Two of a Kind. It is the first direct-to-consumer brand of contact lenses in Singapore, cutting out the middleman, and customers can opt for a subscription-based model
Mr Javad Namazie (left) and Mr Darryn Tan, co-founders of contact lens company Two of a Kind. It is the first direct-to-consumer brand of contact lenses in Singapore, cutting out the middleman, and customers can opt for a subscription-based model.ST PHOTO: SYAMIL SAPARI

When he ran out of contact lenses one day, the idea struck then management consultant Darryn Tan that perhaps more could be done to solve the woes of contact lens wearers.

"When I popped out my last pair, I thought to myself, that was $3 or $4 gone just like that," he recalled. "Surely there must be a better and cheaper way for the consumer to buy their lenses."

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A version of this article appeared in the print edition of The Straits Times on July 16, 2018, with the headline 'Duo start first direct-to-user brand of contact lenses here'. Print Edition | Subscribe