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‘But you sell duck rice’: Siblings behind Chicha San Chen bubble tea in S’pore on early scepticism

Seah Boon Lock grew the Yew Kee duck rice brand his father started. With his encouragement, his children have opened 30 outlets of the Chicha San Chen bubble tea brand from Taiwan.

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Seah Boon Lock transformed Yew Kee Duck Rice into a mini-food empire with more than 70 food and drinks outlets. He's now guiding his children, Qin Quan and Kun Miao, as they run the local Chicha San Chen bubble tea franchise.
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Whenever Mr Seah Boon Lock took his family out for dinner on weekends, his daughter, Kun Miao, would be scurrying around in search of bubble tea.

Waiting for her, it struck him how one bubble tea chain was pretty much like another. Even the teas tasted the same.

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