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Do S’poreans look down on local? Price and perception an issue, say aspiring brands
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Ms Joanna Lim, founder and designer of Joannalsm fashion label, was questioned about the value of her dress which was priced above $200.
ST PHOTO: FELINE LIM
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SINGAPORE - Five years ago, fashion designer Joanna Lim was running a pop-up stall at the Boutique Fairs event at the F1 Pit Building when a local customer questioned the value of the dress she was selling, which was priced above $200. The customer compared it with similar-priced clothing from Paris.
The 29-year-old founder of local fashion label Joannalsm told The Straits Times she was reminded of the experience, when 17-year-old Zoe Gabriel was shamed online for calling her Charles & Keith bag her “first luxury bag”
