Do S’poreans look down on local? Price and perception an issue, say aspiring brands

Ms Joanna Lim, founder and designer of Joannalsm fashion label, was questioned about the value of her dress which was priced above $200. ST PHOTO: FELINE LIM
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SINGAPORE - Five years ago, fashion designer Joanna Lim was running a pop-up stall at the Boutique Fairs event at the F1 Pit Building when a local customer questioned the value of the dress she was selling, which was priced above $200. The customer compared it with similar-priced clothing from Paris.

The 29-year-old founder of local fashion label Joannalsm told The Straits Times she was reminded of the experience, when 17-year-old Zoe Gabriel was shamed online for calling her Charles & Keith bag her “first luxury bag” in January.

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