SINGAPORE - Jover Chew, a mobile phone shop owner in Sim Lim Square, gained notoriety last November after a video of a Vietnamese tourist begging for a refund went viral.
More details of his and his staff's underhand sales tactics surfaced, and the 33-year-old was charged in May with cheating 25 customers between January and October last year. A charge of insulting behaviour and another of abetment by conspiracy to cheat were tendered against Chew in July.
Four salesmen who worked for Chew were jailed for between four and 14 months on Oct 15.
On Nov 30, Chew was sentenced to 33 months in jail and fined $2,000. He had pleaded guilty to 12 of 28 charges on Nov 16. We track some key events in the case.
Nov 6, 2014
MPs call for stiffer laws to tackle errant retailers
Two Members of Parliament are pushing for stiffer regulation and stronger powers to deal with errant retailers who bully and cheat consumers.
They are doing so after a series of reports of retailers at electronics mall Sim Lim Square using unsavoury sales tactics on customers.
Nov 7, 2014
Wife of shop owner insists they run separate businesses
The wife of the man who allegedly overcharged a Vietnamese tourist at Sim Lim Square has been on the receiving end of prank calls and online harassment, and even had her personal details splashed on the Internet.
But despite the attacks, she does not blame her husband and continues to believe that he is a good man who mixed with the wrong company.
Nov 8, 2014
Vietnamese tourist thanks Singaporeans, but declines iPhone gift
He had begged, knelt and cried after being overcharged $550 while purchasing an iPhone 6 from a mobile phone shop at Sim Lim Square.
Vietnamese factory worker Pham Van Thoai’s Singapore stay ended on a different note. The 30-year-old, whose story touched many, was offered a 64GB iPhone 6 as a gesture of goodwill by Singaporean Gabriel Kang, who spearheaded an online campaign to secure "justice" for Mr Thoai.
Nov 9, 2014
Measures to protect consumers being considered: Iswaran
Measures to protect customers are being looked into, revealed Second Minister for Home Affairs S. Iswaran in the wake of public anger over Sim Lim Square businessman Jover Chew's mistreatment of his customers.
But it may take some time, "especially if we need changes to our laws", Mr Iswaran said as he urged people not to take matters into their own hands.
Nov 13, 2014
Case turns to court to bring Mobile Air to heel
The Consumers Association of Singapore (Case) has decided to take out an injunction against Sim Lim Square retailer Mobile Air after the firm refused to sign an agreement to stop its unfair practices, Case said in a media release.
Nov 15, 2014
Blacklisted Sim Lim Square mobile phone shop reopens
After taking a beating online for his questionable sales tactics, Sim Lim Square mobile phone shop owner Jover Chew has apparently given up his business.
Mobile Air’s Mr Chew, 32, has come under fire recently for overcharging customers, and his shop shutters have been down for the past week. But the shop reopened for business under a new owner.
Jan 13, 2015
Sim Lim cleans up act but mall still quiet
The errant retailers at Sim Lim Square seem to have cleaned up their act, some two months after now-defunct shop Mobile Air made local and global headlines for its unsavoury sales tactics.
Shoppers, however, are still staying away, especially from the shops on the first two floors of the IT and electronics mall in Bugis, where all the dishonest stores were previously found.
May 27, 2015
Jover Chew and Mobile Air staff charged over cheating cases at Sim Lim Square
Jover Chew, owner of now-defunct Mobile Air, and four other men were charged in court on May 27 over cheating cases at the now-defunct Sim Lim Square shop.
The five men, aged between 31 and 38, had been arrested "for a series of cheating cases", said the police in a statement.
Each of the five faces between one and 26 charges. Chew alone faces 25 cheating offences and one criminal intimidation charge.
May 28, 2015
Jover Chew of Mobile Air was unemployed, assisting with police probe for 5 months
Jover Chew, the owner of Mobile Air who has been arrested for a series of cheating cases at Sim Lim Square, had been assisting police with investigations for months, reports said.
Chew and four other men linked to the now-defunct Mobile Air were arrested for a series of cheating cases in Sim Lim Square.
July 30, 2015
Jover Chew faces additional charges of insulting behaviour and conspiracy to cheat
Two more charges were tendered against Jover Chew Chiew Loon, owner of the now-defunct Sim Lim Square store, Mobile Air.
This was during a pre-trial conference, and it brought the total number of charges he faces to 28.
Oct 1, 2015
Jover Chew's four accomplices plead guilty to cheating charges
Four salesmen from a Sim Lim Square mobile shop, where a Vietnamese tourist had begged for a refund, pleaded guilty on Oct 1 to engaging in a conspiracy to cheat walk-in customers.
Oct 2, 2015
Brazen fraud, thuggish behaviour in Mobile Air case: DPP
The prosecution pressed for stiff sentences to be meted out to four salesmen from a Sim Lim Square mobile phone shop, who admitted to conspiring to cheat customers.
Deputy Public Prosecutor (DPP) Eunice Lim, together with DPPs Charis Low and Victoria Ting, said the case had cast a shadow and brought disrepute to the integrity and reputation of Singapore's tourism and retail industries.
Oct 15, 2015
4 shop salesmen jailed in Sim Lim cheating case
Four salesmen from a notorious mobile phone shop in Sim Lim Square, who engaged in a conspiracy to cheat customers, were jailed for between four and 14 months on Oct 15.
Koh Guan Seng, 38, Kam Kok Keong, 31, Lim Hong Ching, 34, and Kelvin Lim Zhi Wei, 32, were working freelance for Jover Chew Chiew Loon, 33, owner of the now-defunct Mobile Air mobile phone shop which duped unsuspecting customers of a total of $16,149 between April 15 and Oct 27 last year.
Nov 16, 2015
Jover Chew pleads guilty to 12 charges
Chew was convicted on Monday (Nov 16) of 12 charges of cheating, abetment by conspiracy to cheat, criminal intimidation and intentionally causing distress.
The 33-year-old, who faced a total of 28 charges, pleaded guilty to the proceeded charges in a district court, which postponed his sentencing to Nov 30.
Chew, sole director of the company, manned the Mobile Air shop at Sim Lim Square personally and recruited salesmen to conduct sales with walk-in customers.
Nov 30, 2015
Jover Chew jailed 33 months for conning customers, also fined $2,000
Chew, said to be the "brains and architect" behind Mobile Air, was jailed 33 months on Monday (Nov 30) for cheating his customers. He was also fined $2,000 for a charge of insulting behaviour.
The prosecution had called for a three-year jail sentence for Chew.