Ramen stallholder starts website to raise brand awareness

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Mr Tan Hock Soon, who runs the Ramen Taisho stall at Maxwell Food Centre, offers islandwide delivery on his own terms via his website ramen.sg. He says: "We don't have to give food delivery apps the commission fee. On ramen.sg, we can also keep price

Mr Tan Hock Soon, who runs the Ramen Taisho stall at Maxwell Food Centre, offers islandwide delivery on his own terms via his website ramen.sg. He says: "We don't have to give food delivery apps the commission fee. On ramen.sg, we can also keep prices the same to attract more customers."

ST PHOTO: NG SOR LUAN

Despite being on four food delivery platforms, Mr Tan Hock Soon receives only two to three online orders each day.
Since Covid-19 hit Singapore last year, business has fallen by 40 per cent, said the 49-year-old who runs the Ramen Taisho stall at Maxwell Food Centre.
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