Luxury retailer Reebonz ventures into live-streaming under new brand owners

Live-streaming marketplace LiveCommerce Entertainment bought over all the brand and digital assets of Reebonz. PHOTO: REEBONZ, SCREENSHOT FROM REEBONZ/FACEBOOK
Gift this subscriber-only story to your friends and family

SINGAPORE - Troubled luxury retailer Reebonz may have lost its shine, but that did not stop another company from buying over the brand.

Its new owners, live-streaming marketplace LiveCommerce Entertainment (LCE), said late last month that it had bought all the brand and digital assets of Reebonz.

Already a subscriber? 

Read the full story and more at $9.90/month

Get exclusive reports and insights with more than 500 subscriber-only articles every month

Unlock these benefits

  • All subscriber-only content on ST app and straitstimes.com

  • Easy access any time via ST app on 1 mobile device

  • E-paper with 2-week archive so you won't miss out on content that matters to you

Join ST's Telegram channel and get the latest breaking news delivered to you.