Luxury retailer Reebonz ventures into live-streaming under new brand owners

Live-streaming marketplace LiveCommerce Entertainment bought over all the brand and digital assets of Reebonz. PHOTO: REEBONZ, SCREENSHOT FROM REEBONZ/FACEBOOK
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SINGAPORE - Troubled luxury retailer Reebonz may have lost its shine, but that did not stop another company from buying over the brand.

Its new owners, live-streaming marketplace LiveCommerce Entertainment (LCE), said late last month that it had bought all the brand and digital assets of Reebonz.

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