H&M to roll out new home decor section at flagship store in Somerset from end-August
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H&M’s revamped flagship store will house a collection of living, bath, bedroom and children's accessories.
PHOTO: H&M
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SINGAPORE – Retail giant H&M will offer a selection of items for home furnishings at its flagship Orchard store from Aug 24, including bed linen, dinnerware, textiles and furniture.
H&M Home, the home decor arm of the Swedish clothing company, will take up a section of the first floor of the store at Orchard Building in Somerset.
It will have a separate entrance, and will also be accessible through the women’s section, said H&M Singapore in a statement on Thursday.
H&M Home is already available in other South-east Asian countries such as Malaysia, Thailand and the Philippines.
First launched internationally in 2009, H&M Home also includes items such as bath accessories and lamps.
In Singapore, items from the H&M Home line have so far been available only for limited periods as part of the H&M Holiday Pop-up, which is usually held before Christmas.
The introduction of the H&M Home section also coincides with the full reopening of the flagship store, which has undergone a five-month-long revamp in phases.
The official reopening is on Aug 24 at 10am, and the first 200 customers in line will get a door gift.
H&M made its foray into the Singapore market in 2011, when it opened its Somerset store.
The retailer’s two-storey Ion Orchard outlet closed in March 2023,
Its Tampines Mall outlet shut in August 2020, while its Waterway Point outlet in Punggol closed in January 2021.
On the Ion Orchard store closure, an H&M spokesman said the company was stepping up its digitalisation processes in response to evolving customer needs in the fashion industry, including integrating its physical and digital shopping channels.
H&M now has eight outlets in Singapore.
