Cinemas saw 7% dip in attendance in 2017 as Netflix, rising ticket prices bite

Cinema operators could introduce more attractive loyalty schemes for customers, says Associate Professor Leonard Lee of NUS Business School.
Cinema operators could introduce more attractive loyalty schemes for customers, says Associate Professor Leonard Lee of NUS Business School.ST PHOTO: KELVIN CHNG

Experts, operators cite factors like increasing ticket costs and rise of video streaming sites

Despite big blockbusters such as Star Wars: The Last Jedi and Thor: Ragnarok screening in cinemas here, fewer people went to the movies last year.

Cinema attendance fell from 21.9 million in 2016 to 20.4 million last year, according to latest figures from the Singapore Department of Statistics. This translates to a 7 per cent drop.

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A version of this article appeared in the print edition of The Straits Times on April 23, 2018, with the headline 'Cinemas see 7% dip in attendance last year'. Print Edition | Subscribe