Charities to get free advertising space across SMRT network under new partnership with MCCY
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(From left) SMRT group CEO Ngien Hoon Ping, SMRT chairman Seah Moon Ming, Acting Minister for Culture, Community and Youth David Neo and Permanent Secretary for Ministry of Culture, Community and Youth Teoh Zsin Woon on May 29.
ST PHOTO: NG SOR LUAN
Megan Wee
- SMRT and MCCY launched a three-year tie-up, offering selected charities free advertising space on SMRT's network.
- This initiative aims to boost fundraising and volunteer outreach for charities, raising awareness and encouraging public support.
- Charities can run awareness or fundraising campaigns across SMRT's network, part of its broader corporate social responsibility efforts.
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SINGAPORE – Selected charities with Institution of a Public Character (IPC) status will be able to run campaigns free of charge across SMRT’s advertising network over the next three years.
Under a new tie-up between the public transport operator and the Ministry of Culture, Community and Youth (MCCY), charities whose proposals are selected will work with SMRT’s advertising arm Stellar Ace.
The ad spaces span the MRT stations along the North-South, East-West and Circle lines, the Bukit Panjang LRT Line, and all bus shelter advertising panels islandwide.
On May 29, the two organisations signed a three-year agreement at the Staytion Lifestyle Centre in Dhoby Ghaut MRT station to strengthen fund-raising and volunteer outreach for charities with IPC status by giving them access to high-visibility public platforms.
SMRT pledged to sponsor up to $1 million in advertising space in its transport network to support the charity sector in Singapore, SMRT chairman Seah Moon Ming said at the ceremony.
“This will help raise awareness of the causes championed by IPCs and encourage more people to come forward to support them – whether through donations or voluntary work,” he said.
There are about 700 IPCs here. Interested IPCs can submit proposals at www.stellarace.com.sg/csr
Two types of campaigns will be supported under the agreement. “Evergreen” campaigns focused on awareness, volunteerism and long-term engagement can run for up to 52 weeks, while fund-raising campaigns aimed at driving donations and public action within a specific period can run for up to 12 weeks.
Speaking at the event, Acting Minister for Culture, Community and Youth David Neo said: “Many of our IPCs do extraordinary work with very limited resources, so SMRT’s support will go a very long way in helping our charities continue more of their very meaningful work.”
Mr Neo at the event at the Staytion Lifestyle Centre on May 29.
ST PHOTO: NG SOR LUAN
SMRT’s support for the initiative is funded by savings generated from its staff-led improvement initiatives.
The partnership with MCCY is part of SMRT’s broader corporate and social responsibility efforts, through which it contributes nearly $1 million annually to support different community groups.
In 2025, the transport provider contributed about $700,000 to SG Enable to give out 1,000 NETS FlashPay cards to people with disabilities and their caregivers.
SMRT and National Gallery Singapore also inked a partnership on May 29 to promote art, culture and public engagement across SMRT’s transit spaces.
Mr Neo said: “SMRT will open up its transit spaces – stations, platforms, passageways – as venues for community engagement, educational outreach and public participation in the arts.”
