The Business Times (BT), Singa- pore's English-language financial daily, is getting a new look for its weekend edition from Saturday - with more in-depth features in the main paper, as well as a new Weekend magazine focusing on lifestyle.
Said the paper's executive editor Wong Wei Kong: "We're treating our readers to a weekend double bill every week. The new Weekend magazine, with its lifestyle-focused features and interviews, and servings of travel, dining, shopping and high fashion, will entertain and relax. The new Saturday main paper, with its long-form news features and opinion columns, will stimulate and provoke, while still keeping readers up to date with the most important business news."
With the revamp, the Business Times Weekend (BTW), first launched in 2008, will offer a mix of news and feature stories and more regular columns by the paper's experienced journalists.
Readers can look forward to Brunch, BTW's cover story, which will be an insightful narrative on issues and people in business and society. The commentary segment, Inside View, will discuss the week's most significant event through a Q&A format, alongside a section highlighting upcoming events in the week ahead.
Upfront will be a compilation of local and foreign top stories focusing on company news as well as new features on investing and house-hunting.
For the savvy investor, there is the Traders' Guide and simulated portfolio and technical analysis of the most talked-about counters and industries.
Wrapped around the main paper, the Weekend magazine will focus on luxury lifestyle trends but also feature interviews with achievers in their fields.
The all-new BTW, including the Weekend magazine, is also available online.
"Taken together, we hope our new offering will provide readers with a pleasurable read not just over the weekend, but also into the week," said Mr Wong.
Readers stand to receive a complimentary Fitbit Alta Fitness Wristband (worth $198) as well as one-year digital access to The Peak Singapore (worth $366) when they subscribe to a three-year plan with BT from Oct 8 to Nov 30, subject to terms and conditions.
The BT All-in-One Package will also be available at $29.90, down from its usual $34.90, during the promotional period. The package offers readers access to business news in print and online. Subscribers can log on through four mobile devices simultaneously.