SINGAPORE - The annual Boys' Brigade Share-a-Gift (BBSG) 2016 project aims to encourage more families to volunteer.

The campaign, which is in its 29th year, collects and distributes donated food items to the less privileged here.

"Community-led initiatives like BBSG exemplify the spirit of the shared future we want for Singapore - where every individual, regardless of background, is ready to roll up their sleeves and extend a helping hand to those in need," said Minister for Culture, Community and Youth and Grace Fu.

She was speaking at the BBSG's opening ceremony at Yuhua Village Market in Jurong East on Friday (Nov 25).

Said Mr Lui Chong Chee, chairman of the organising committee for BBSG 2016: "BBSG makes for a meaningful activity to do things together as a family.

"It is also an opportunity for children and families to try their hand at charity work, and to learn the value of giving back to society and to the less fortunate.".

Around 50 elderly beneficiaries from Yuhua Neighbourhood Link - a seniors activity centre - also received gifts, such as electronic appliances, at the event.

The project, which aims to help 38,317 beneficiaries this year, will run until Dec 19 (2016).