Boys' Brigade charity drive to fulfil wishes of the needy launches at FairPrice supermarkets

(From left) Mr Seah Kian Peng, FairPrice CEO, Mr Wilfred Blackburn, Prudential Singapore CEO and Minister for Social and Family Development Desmond Lee at FairPrice Xtra Jurong Point on Nov 21, 2018.
(From left) Mr Seah Kian Peng, FairPrice CEO, Mr Wilfred Blackburn, Prudential Singapore CEO and Minister for Social and Family Development Desmond Lee at FairPrice Xtra Jurong Point on Nov 21, 2018.PHOTO: BOYS' BRIGADE SHARE-A-GIFT

SINGAPORE - Needy Singaporeans can expect some year-end cheer with the launch of the Boys' Brigade Share-a-Gift 2018 project on Wednesday (Nov 21).

This year, the project aims to help 41,756 beneficiaries, and donations of cash and food items can be made at the collection points of several NTUC FairPrice supermarkets.

Now in its 31st year, the end-of-year project by the Boys' Brigade, a non-governmental organisation, focuses on fulfilling the wishes of those who have less than others.

The project provides food hampers to the needy and grants their wishes for items such as rice cookers, toasters and pillows.

Minister for Social and Family Development Desmond Lee launched the project by donating some items on Wednesday at FairPrice Xtra Jurong Point.

Also at the launch were Mr Seah Kian Peng, chief executive of NTUC FairPrice, which is helping to collect the donations, and Mr Wilfred Blackburn, chief executive of Prudential Singapore, which pledged to donate more than 3,000 food hampers this year.

The public can donate food items at 12 collection points islandwide. These are at FairPrice outlets in Ang Mo Kio Hub, Bedok Mall, Junction 8, Bukit Timah Plaza, Jem, Jurong Point, Nex, Kallang Wave Mall, Tampines Mall, Thomson Plaza, Toa Payoh HDB Hub and Warehouse Club.

There are also collection tins at these points, which accept both cash and cashless donations through PayNow QR codes.

The last day to make donations is Dec 17.

Apart from the collection points, the public can also continue to donate food hampers online until Dec 31 at www.fairprice.com.sg.


Correction note: This article has been edited for clarity.