ST CloseUp: Becoming an influencer in 30 days

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Fake followers. Doctored pics. Multiple filters. Just how real are the lives of the influencers as seen on Instagram? CloseUp navigates the dark underbelly of the multi-million dollar industry and takes a stab at becoming a social media influencer.

SINGAPORE - Influencers on Instagram have an easy life, it seems. They enjoy fame, freebies and a string of fun-filled events - and all for posting photos and videos on the social media platform.

Behind the glossy, filtered feeds is a thriving multimillion-dollar industry of advertising and marketing, with companies willing to spend large sums for endorsements from popular influencers.

The Straits Times' CloseUp finds out what it takes to become a successful influencer, what their hacks are, and just how much of what one sees on Instagram is faked.

CloseUp, an investigative video series, takes a deeper look at issues that hit close to home.

Correction note: In the video, we said that the Advertising Standards Authority of Singapore (Asas) does not spell out exactly how influencers should indicate when a post is sponsored or paid for. This was based on its guidelines. The Asas has clarified that a separate document suggests how this should be done. We are sorry for the error.

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