SINGAPORE - Singapore Press Holdings' (SPH) news and lifestyle content site AsiaOne has relaunched with a new logo and a fresh mix of content.
The website, which started in 1995, will now focus on social news and trending topics that are being discussed in Singapore, Malaysia and the region.
The editorial team will also deliver and curate stories and videos from Singapore and the region, and use analytics and tools to showcase compelling stories.
Besides content curation, AsiaOne will continue to create popular lifestyle content and features, as well as emphasise on comprehensive story packages from local and foreign sources.
It will also provide bite-sized information that is easy to read and digest for a social media audience.
AsiaOne is the primary content aggregator for SPH's publications, and will continue to feature stories from The Straits Times, The New Paper, The Business Times and Stomp, while also syndicating content from SPH magazines, like HerWorld, Home & Decor and Shape.
The website also recently won the 2017 Communicator Award in Excellence for its feature "How a cruise ship prepares 15,000 meals a day out at sea", which used visual storytelling elements, infographics and videos to complement the article and enhance reader experience.
AsiaOne's Editor Karen Lim said the new site is a fresh take on what readers traditionally know as news.
"The way we approach news is going to be different from the usual current affairs news breaks throughout the day," she said.
"We know readers can get their news alerts from other local and international sources. Therefore, we are now focusing our efforts on news that matter to our readers - what they're really reading, talking about or sharing on social media."