Olam International: Agri-business giant reaches out to farmers through tech

Mr Suresh Sundararajan says Olam makes use of its direct access to farmers to help them get the best price.
Mr Suresh Sundararajan says Olam makes use of its direct access to farmers to help them get the best price.

From robot bees to AI-powered farms, firms are betting on the greenfield agri-food innovation sector in Asia. Sunday Times journalist Tee Zhuo looks at the challenges and speaks to six players.

Singapore-based agri-business giant Olam International is looking to increase the reach and coverage of its digital products for farmers, said Mr Suresh Sundararajan, president and group head for strategic investments and business development.

One of them, Olam Direct, allows farmers to get pricing information and sell their crops directly to Olam, instead of relying on a chain of secondary and primary middlemen taking their cut of the profits.

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A version of this article appeared in the print edition of The Sunday Times on December 08, 2019, with the headline 'Agri-business giant reaches out to farmers through tech'. Print Edition | Subscribe