SDA sells election posters to raise funds for ST School Pocket Money Fund

The posters drew attention because of their use of graphics to highlight what the party considered were social ills in Singapore. ST PHOTO: DESMOND WEE

SINGAPORE - Proceeds from last weekend's sale of Singapore Democratic Alliance (SDA) posters, which were put up during the recent general election, went to The Straits Times School Pocket Money Fund on Saturday (July 25).

The sale raised about $5,000 and party chief Desmond Lim Bak Chuan topped up $5,000 for a total donation of $10,000 to the fund.

"The posters are items that would be disposed of, so why not cut wastage and help the needy?" Mr Lim said.

The posters drew attention after they were put up for the polls because of their use of graphics to highlight what the party considered were social ills in Singapore.

One poster, for example, bore the slogan "Enough is enough" in the four national languages and in Hokkien. It also depicted a fist with icons representing housing, transport and education squeezing Singaporeans. Another poster showed the elderly clearing up plates and pushing cardboard boxes.

Singapore Management University Associate Professor of Law Eugene Tan noted that the use of graphics and illustrations on election posters was not new in Singapore, but they had not been used much since the 1960s.

"So, this revival is refreshing and election art will likely catch on," Prof Tan said.

He added that the SDA's posters highlighted "in a very accessible way the issues the party was campaigning on in the election".

"The SDA posters are a breath of fresh air, and with tasteful artwork and graphics and sharp messages, they help to reinforce the SDA messaging," Prof Tan said.

SDA secretary-general Abu Mohamed (left) and SDA chairman Desmond Lim Bak Chuan handing $10,000 to STSPMF general manager Tan Bee Heong. PHOTO: SINGAPORE DEMOCRATIC ALLIANCE

"Ultimately, it is about putting a party's key messages across as effectively as possible - a poster with faces of candidates doesn't go very far towards that end."

The SDA also made headlines in the 2015 election with posters that bore snappy slogans opposing the policies of the ruling People's Action Party.

The SDA contested in Pasir Ris-Punggol GRC in the recent election.

It secured only 23.67 per cent of the votes. The PAP won the contest with 64.15 per cent, and a third contender, Peoples Voice, took the remaining 12.18 per cent.

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