Mr Daniel Thong, 29, co-founder and chief executive of office-cleaning start-up Nimbus, readily admits that the services offered by his company "are definitely not the cheapest on the market".
But, as he shared at The Sunday Times Roundtable on wages in an age of disruption on Friday, this was the start-up's intention from the outset - to fix the "broken" cleaning industry by lifting wages for cleaners.
Already a subscriber? Log in
Read the full story and more at $9.90/month
Get exclusive reports and insights with more than 500 subscriber-only articles every month
ST One Digital
$9.90/month
No contract
ST app access on 1 mobile device
Unlock these benefits
All subscriber-only content on ST app and straitstimes.com
Easy access any time via ST app on 1 mobile device
E-paper with 2-week archive so you won't miss out on content that matters to you
