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YouTube isn’t fighting AI slop. It’s betting on it
‘Sloppification’ looks set to help the video-sharing site become the world’s largest media company.
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The video platform’s overall approach is that AI-generated content is fine, so long as it’s original, provides value to viewers and includes some human input.
PHOTO: REUTERS
Parmy Olson
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There’s a prevailing wisdom that content generated by artificial intelligence (AI), or slop as it’s colloquially known, should make our skin crawl. AI models tend to generate uncanny faces, mangled hands and fantastical scenarios.
Take the YouTube Shorts video of a baby that finds itself being shimmied up a baggage loader onto a jumbo jet, before donning an aviation headset and flying the plane. It has racked up more than 103 million views.
