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Will Labubu be a keeper like Hello Kitty and Pokemon?
Toy fads come and go, though a few remain to become cultural icons. Those that stand the test of time have some special qualities in common.
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Labubu has led to eager collectors huddling outside shopping malls across the island.
PHOTO: LIANHE ZAOBAO
Hannah H. Chang and Joy Zhang
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In the history of collectible toys, several have achieved immense popularity and set cultural trends: Tamagotchi, Disney Tsum Tsum, pet rocks, Troll dolls, Gundam, Beanie Babies, Hello Kitty and Pokemon. Each has reached the status of a cultural phenomenon of its time.
And now, Labubu. The furry plush toy that looks like a cuddly bunny with a mischievous, serrated-toothed grin has led to eager collectors huddling outside shopping malls
