Why 'shrinkflation' means you are paying the same for less

A shopper walks through a grocery store in Washington, DC, on March 13, 2022. PHOTO: AFP
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(FINANCIAL TIMES) - Inflation is everywhere. Labour shortages, supply chain bottlenecks and rising post-pandemic demand were already pushing up costs. Now Russia's invasion of Ukraine is squeezing the supply of food and energy.

Some big companies have seemed happy to push the pain through to their customers: Procter & Gamble and Unilever bragged that price increases had boosted revenue last year as they announced plans for more.

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