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Why I can’t bet against Apple’s mixed-reality prowess
There are plenty of reasons the Vision Pro could flop, but Apple has a knack for entering a product category at just the right time.
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Sceptics mocked the Vision Pro's snowboard-goggle-like appearance and its steep price tag.
PHOTO: AFP
Kevin Roose
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I will confess that when Apple introduced its mixed-reality Vision Pro headsets on Monday,
I was not alone. On social media, the reaction to the Vision Pro was less than kind. Sceptics mocked the device’s snowboard-goggle-like appearance, its steep price tag – US$3,500 (S$4,719) and Apple’s lofty pitch about the “spatial computing” era its arrival heralded. There were comparisons to the robot WALL-E, and Twitter memes about people watching pornography in virtual reality (VR).
