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Why dynamic pricing makes family outings less fun

It will be harder for families on tighter budgets to access attractions if the prices keep changing based on algorithms.

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From theme parks to concerts, dynamic pricing is becoming increasingly common in Singapore’s and global leisure sector.

From theme parks to concerts, dynamic pricing is becoming increasingly common in Singapore’s and the global leisure sector.

PHOTO ILLUSTRATION: PIXABAY

Kelvin Law

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The orderly queues and predictable pricing at Japan’s theme parks feel like a world away from Singapore’s latest entertainment pricing trend.

On a recent family trip, we were amazed at the consistency – from the months-long advance reservations for popular attractions like the Wizarding World of Harry Potter and Ghibli Park to the identical prices on Japanese and English menus.

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