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Why do Singapore’s discerning foodies love McDonald’s so much?
Nostalgia, a slick strategy to localise burgers and more show how fast food can retain a foothold in culinary paradise Singapore
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We should give credit to the chain’s localisation campaigns that have made McDonald’s an integral part of our lives, says the writer.
ST PHOTO: CHONG JUN LIANG
Karen Tee
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I had a feast of McDonald’s nuggets and fries while staying up to watch the World Cup final a few weeks ago. At around half-time, I looked on with amusement as the familiar McDelivery man came around to my block again to drop off a few bags of burgers and fries – on my neighbour’s doorstep, this time.
Clearly, many of us instinctively turn to the fast-food stalwart when the late-night craving hits, and often for sustenance during regular mealtimes too.
