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Whatever happened to the metaverse?

Enthusiasm for a virtual future is draining away – and so is investment

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Excitement over the idea of the metaverse has withered, with search traffic for the word on Google having collapsed about 80 per cent over the past year.

Excitement over the idea of the metaverse has withered, with search traffic for the word on Google having collapsed about 80 per cent over the past year.

PHOTO: REUTERS

Jemima Kelly

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Remember when we were all going to ditch our humdrum lives, tedious physical needs and uninspiring friends and family, so that we could live a life of virtual bliss in the metaverse? When we could give up the endless pursuit of self-improvement and just exist as perfect avatars instead? When

Facebook rebranded to Meta

because, from now on, the company was going to be “metaverse-first, not Facebook-first”?

It has been just one year since Meta’s fabulously dystopian Super Bowl advert for its VR headsets, in which a group of friends who have lost touch get back together in the virtual world (in the real one they were all alone, with no buddies).

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