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What Sephora Kids teach us about the pull and perils of social media trends

Is it a pretty picture when beauty influencers are 10-year-olds?

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Young people are extremely vulnerable to the pressures of consumerism and the bombardment of marketing messages.

Young people are extremely vulnerable to the pressures of consumerism and the bombardment of marketing messages.

PHOTO: NYTIMES

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What does high-end beauty brand Drunk Elephant have to do with big data, algorithms and critical literacy?

Unpacking the social media hashtag #GRWM that stands for Get Ready With Me will shed some light.

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