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Shopping experience in Orchard Road improved but could be better 

With its reputation as a shopping paradise, Singapore has a lot to live up to and much to work on to improve the retail experience.

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ST20221112-202264349733-Lim Yaohui-pixlightup13/ People pose for photographs with a giant Christmas tree with Christmas lights outside ION Orchard along Orchard Road on Nov 12, 2022. (ST PHOTO: LIM YAOHUI)

The biggest draw will be what the malls along Orchard Road and the areas nearby have to offer for the holiday season shopping.

ST PHOTO: LIM YAOHUI

Karen Tee

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From 11.11 Singles Day to Black Friday and Cyber Monday, there is a slew of year-end sales, marking the start to the annual holiday shopping frenzy. For many Singaporeans, the destination they associate with festive consumerism is Orchard Road, where the holiday light-up and the Yuletide revelries are in full swing after two years of social distancing.

For shoppers, the biggest draw will be what the malls along this 2.2km-long road and the areas nearby have to offer for the holiday season shopping.

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