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What managers can learn from Taylor Swift

When you get everyone on the same page, excited about the same thing, you can tap a well of emotional energy.

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The Taylor Swift phenomenon can be explained through the concept of emotional energy.

Understanding emotional energy, like the kind experienced at Taylor Swift concerts, can lead to better workplaces.

PHOTO: REUTERS

Julien Cayla

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In a few weeks from now,

Taylor Swift will head to Singapore for the concerts in her Eras tour.

If anyone had been worried that Covid-19 would lead to the end of the big concerts, her fans – the Swifties, as they are known – had proven otherwise.

Although my Singaporean students often complain about the rising prices of hawker food, many of them will be at the National Stadium in early March, having spent anywhere up to $1,000 for a coveted ticket. Others may opt to make a nice profit on the resale market, where some tickets are selling for several thousand dollars each.

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