For subscribers
Why are letters on product labels, menus so tiny? It’s time Singapore businesses embraced our seniors
Singapore’s seniors bring a lot of spending power to the table but businesses should be alive to their needs.
Sign up now: Get ST's newsletters delivered to your inbox
Some FairPrice supermarket outlets with higher senior footfall are designed with accessibility features like call buttons and magnifying glasses along aisles.
ST PHOTO: SHINTARO TAY
Follow topic:
There was prolonged silence when everyone was studying the menu at the cafe.
Finally, my friend P made a confession: “I cannot see the small words at all. You mean you can?”
