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Trust – the feature that vending machines and ATMs share, but SimplyGo lacks
People need to be reassured that their transactions have proceeded as they should, and they have not been short-changed.
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The lack of trust in the SimplyGo system is what has been weighing on commuters as they question the move to switch to the new payment mode for public transportation.
ST PHOTO: KELVIN CHNG
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If the SimplyGo debacle
At its core, the SimplyGo payment process and its accompanying app, although offering expanded functionality in many ways, are unable to elicit in users the critical feeling of trust – trust that the transaction has gone smoothly, trust that you have been charged fairly and trust that your hard-earned money is safely stored for future rides.
