For subscribers

TikTok’s sale: There is no ‘one ring to rule them all’

America may soon own TikTok but not what really matters: the algorithm that decides what we watch, think and share.

Sign up now: Get ST's newsletters delivered to your inbox

American ownership of an algorithm such as TikTok's does not make it more “democratic”, just differently biased according to a different dataset and value system.

American ownership of an algorithm such as TikTok's does not make it more “democratic”, just differently biased according to a different dataset and value system.

REUTERS

Simon Chesterman and Chen Tsuhan

Follow topic:

When the United States ordered TikTok’s Chinese parent company, ByteDance, to divest its American operations or face a ban, it was framed as a national security issue. The concern was that the Chinese authorities could use the platform’s data – or its mysterious “algorithm” – to shape what hundreds of millions of users see and think.

But

what exactly is being sold

? Is it the company’s user base, its data or the algorithm that powers its success? The answer, for now, is murky.

See more on