For subscribers
The skincare industry’s secret weapon? Kids on TikTok
The ‘baby beauty’ influencer trend that has taken over social media needs to end
Sign up now: Get ST's newsletters delivered to your inbox
TikToker Haven Garza (left), seven, and celebrity child North West, 10, are among a growing number of “baby beauty” influencers.
PHOTOS: SCREENGRABS FROM GARZACREW/TIKTOK, KIMANDNORTH/TIKTOK
Amanda Little
Follow topic:
“Rare Beauty, I’m coming for ya!” shouts Haven Garza to four million TikTok followers as she dabs a liquid “luminiser” by the brand Rare Beauty on her face, to which she has already applied a toner, serum and moisturiser.
This may sound like pretty standard fare for TikTok’s highly popular get-ready-with-me beauty tutorials, but the skincare influencer in this case is seven years old.
