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The secret humans behind Amazon’s AI stores are everywhere

The 1,000 contractors in India working on the company’s Just Walk Out technology offer a stark reminder that AI is not always what it seems.

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FILE PHOTO: Amazon logo is seen near computer motherboard in this illustration taken January 8, 2024. REUTERS/Dado Ruvic/Illustration/File Photo

Amazon’s Just Walk Out technology partially relied on more than 1,000 people in India watching and labelling videos.

PHOTO: REUTERS

Parmy Olson

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There is a grey area in artificial intelligence (AI) filled with millions of humans who work in secret – they are often hired to train algorithms but end up operating much of their work instead. These crucial workers took the spotlight this week when The Information reported that Amazon’s Just Walk Out technology, which

allowed customers to grab grocery items from a shelf and walk out of the store,

was being phased out of its grocery stores. It partially relied on more than 1,000 people in India who were watching and labelling videos to make sure the checkouts were accurate.

Amazon says on its website that Just Walk Out uses “computer vision, sensor fusion, and deep learning” but does not mention contractors. The company told Gizmodo that the workers were annotating videos to help improve them, and that they validated a “small minority” of shopping visits when its AI could not determine a purchase.

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