The rise of ‘kidulting’
Experiences that let adults act like children are booming
Sign up now: Get ST's newsletters delivered to your inbox
The Museum of Ice Cream, a multi-storey playground of pools filled with fake sundae toppings, is one example of the cultural trend known as "kidulting".
PHOTO: ST FILE
The Economist
A young woman slides herself gleefully into a fake bathtub filled with giant plastic “bubbles”. Snack bags of popcorn are handed out inside a room designed to look and sound like the inside of a popcorn machine. Friends snap selfies amid colour-changing lights before heading to the pillow-fight section and pummelling each other with feather-filled cushions.
Dopamine Land, a pop-up interactive museum with locations in Madrid and London, is colourful, creative and silly. Although it is family-friendly, most of the adults milling around on a recent Saturday at lunchtime have no offspring in tow. As the museum’s marketing makes clear, this is a place for the “inner child”.
