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The relentless rise of the second-hand economy

From Ikea to Vinted, younger consumers are showing a taste for pre-owned clothes and furniture. But can the sector actually make money?

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The second-hand economy has been dominated in the West by not-for-profit charity and thrift stores. Will established brands and start-ups be able to make money from it?

The second-hand economy has been dominated in the West by not-for-profit charity and thrift stores.

PHOTO: REUTERS

Richard Milne

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When Lego started testing a service to receive and reuse second-hand bricks, the Danish toymaker soon ran into a problem: People would send in other things as well. Soda cans, shoes, lots of hair – all came mingled with the iconic plastic bricks, according to a senior executive.

Worst of all: Workers once opened a Lego treasure chest to find an entire set of children’s teeth in it.

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