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The movies need Sydney Sweeney

Yearning for that old alchemy of larger-than-life artiste and mass audience may be the only thing that keeps cinema off life support.

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Sydney Sweeney poses on the red carpet at the 77th Primetime Emmy Awards in Los Angeles, California, U.S., September 14, 2025. REUTERS/Daniel Cole

The career of American actress Sydney Sweeney seems like a foretaste of the second future.

PHOTO: REUTERS

Ross Douthat

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In one scenario for the pop-cultural future, soon we’ll have movies without movie stars. In this scenario, generative artificial intelligence (AI) will produce infinite movie-like stories on the cheap, bespoke and tailored to micro-audiences, featuring “actors” created exclusively for the purpose.

Maybe some of these creations will be digitally pilfered from the library of departed greats – want to see Humphrey Bogart in a “Star Wars” movie? Here you go!

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