The men embracing facelifts to get sculpted looks
Social pressure for men to look a certain way is coming primarily from other men.
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American online streamer and influencer Braden Peters has for years been peddling a single idea: looking good at whatever the cost.
PHOTO: CASSIDY ARAIZA/NYTIMES
Kate Manne
Until recently, cosmetic enhancement was the province of women, while men mostly stayed out of the medspa. The power move for men was flaunting girlfriends with US$150,000 (S$194,000) facelifts, not getting work done themselves. But now, the cheek-plumped and chin-sculpted look of Silicon Valley executives and 20-something male influencers alike point to a change: Men are starting to want shiny new faces of their own.
While men still make up only a small portion of cosmetic surgery patients, procedures on men globally are increasing at more than three times the rate for women.
