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The gift of superstar concerts: Swiftie lessons from Auntie Economist
Taylor Swift’s marketing juggernaut is an economic and cultural powerhouse to learn from.
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A large proportion of the about 300,000 people who attended the Taylor Swift concerts in Singapore were from overseas.
ST PHOTO: DESMOND WEE
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Taylor Swift has left town and for the Swifties here it must hurt just like after the end of a popular K-drama, only a thousand times worse. This auntie is no Swiftie, but she gets it, girl, she gets it.
I have not attended any of the American singer-songwriter’s concerts here during her five-continent The Eras Tour, but a friend of the family says their friend’s cousin managed to get the coveted fedora at one of the concerts. Does that count towards having a connection?
