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The dos and don’ts of the e-mail introduction

Sending a clunker to save yourself time does no one any favours.

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Far too many break the basic rule that an introducer should almost always check to make sure both parties are happy to be introduced.

Far too many break the basic rule that an introducer should almost always check to make sure both parties are happy to be introduced.

PHOTO: UNSPLASH

Pilita Clark

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Out of the blue earlier in 2024, a man I have known for years sent me an e-mail introduction to one of his work contacts that was such a striking example of the genre that it has stuck in my mind ever since.

In the space of a few charming words, he conveyed the brilliance of the contact, who was copied into the mail, and larded his description of me so lavishly that I barely recognised myself.

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