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The dos and don’ts of the e-mail introduction
Sending a clunker to save yourself time does no one any favours.
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Far too many break the basic rule that an introducer should almost always check to make sure both parties are happy to be introduced.
PHOTO: UNSPLASH
Pilita Clark
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Out of the blue earlier in 2024, a man I have known for years sent me an e-mail introduction to one of his work contacts that was such a striking example of the genre that it has stuck in my mind ever since.
In the space of a few charming words, he conveyed the brilliance of the contact, who was copied into the mail, and larded his description of me so lavishly that I barely recognised myself.

