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The Chinese military is on Facebook – but its messages are not sticking
As its strength grows, the PLA’s efforts to project a benign image must be coupled with greater restraint on the ground.
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At China’s grand military parade on Sept 3 to mark 80 years since the end of WWII, a key aim - besides showing off its tanks and missiles - was to say that the PLA’s development will be peaceful.
PHOTO: REUTERS
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In November, China’s Ministry of Defence marked one year of the Chinese military’s official debut on foreign social media, with a video thanking viewers for their support.
The account, under the handle China Military Bugle, was set up on X in September 2024. It later expanded to Facebook, Instagram and YouTube – all platforms that are banned in China, indicating that such content is meant for foreign consumption.
