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The bigger menace in the great Froot Loop scare
Consumers should worry more about sugar in food even if food colouring and artificial flavouring are in the spotlight.
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Taking the artificial dyes out of Froot Loops can’t hurt, but it probably won’t help much.
PHOTO: AFP
F D Flam
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Are there “toxic chemicals” in food killing Americans? That fear is getting lots of attention thanks to Mr Robert F. Kennedy Jr, President-elect Donald Trump’s pick to head the Department of Health and Human Services.
Mr Kennedy contends that substances banned in Europe are tainting American cereals and other processed foods. He has targeted Froot Loops as an example of the failings of the US food regulation system. The US version of the cereal, for example, gets its flavouring and vibrant colours from artificial food dyes. In contrast, the Canadian version’s flavours and muted colours come from ingredients like the concentrated juices of watermelon, blueberries and carrots.
