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That cool influencer is actually a glamorised salesman
As with old-school selling, influencers must master the art of the deal, but authenticity issues arise.
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As the influencer marketing industry in South-east Asia skyrockets, the influencer is essentially a salesman, orchestrating a business behind the scenes.
PHOTO: PEXELS
Vivek Iyyani
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Social media influencers are often viewed as glamorous figures, effortlessly raking in fame and fortune with a smartphone in hand. Yet, beneath the surface lies a reality obscured by filters and carefully curated lifestyles.
As the influencer marketing industry in South-east Asia skyrockets, the fact is, the influencer is essentially a salesman, orchestrating a business behind the scenes.
